Google Analytics‘ valuable features allow your German auto shop to track your SEO and marketing efforts. Because SEO is complex, competitive and constantly changing, tracking how well you are doing is an important aspect of your SEO strategy. Here we explain how real-time analytics using Google’s free tools can help improve your digital marketing.
Higher Time on Page to Improve Internal Links
Organic traffic is SEO gold as it is free. All your SEO efforts really lead to organic traffic success because if you can achieve top ranking, you are the German auto shop of choice in your area. Landing pages are one of the most important elements of your digital marketing. They should provide the information customers need with answers to their questions and enticement to book an appointment with your mechanics.
Your high-scoring landing pages tell you what people find of interest on your site. You can review the highest-ranking pages under Behavior » Site Content » All Pages. These pages tell you a few things:
- Which pages have better indexing
- What pages provide a better user experience
- What content is of the most interest
These pages are ideal for internal links to improve on-page SEO. As a result, you leverage your most successful pages by using them to boost other pages you want people to visit. This transfers the value of your top landing pages throughout your site to help increase time on page and site, which boosts your ranking. It also helps improve conversion rates. These pages also tell you how to apply improved indexing and content to the lower scoring pages with higher bounce rates to optimize your entire site.
Search Queries to Find Better Keywords
If you understand your ideal customers’ searches, you can match your content to those queries. It makes it a lot easier to have a successful keyword strategy when you know what people want. Google’s search terms are found in your Search Console under Acquisition » Search Console » Queries. This is the easiest, most direct path to keyword gold so you can remain one step ahead of your visitors.
Anticipating the types of search queries allows you to find relevant keyword phrases with a better chance of attracting the right kind of traffic. Under Advanced filter » include » Average position » greater than » enter 10 to look for industry-specific keywords you aren’t ranking for right now. Be very careful not to replace the keywords you currently rank high for with the new keywords you find, or you’ll ruin your current ranking.
Better Keywords to Improve Content
Google AdWords is an excellent free keyword research tool. Under Acquisition » AdWords » Keywords you can look for the keywords with the highest cost and more clicks to improve your keyword strategy. You can then start adding those keywords to existing content and use them moving forward when creating new content.
Channel Grouping to Improve Targeting
Channels tell you how visitors arrive at pages on your site. Under Acquisition » All Traffic » Channels you can find a list of channels which include:
- Organic Search
- Paid Search
This allows you to improve your overall digital marketing strategy by putting more effort into the most popular channels relevant to your business. As a result, you drive more traffic with the potential for more bookings. This also allows you to determine how much traffic your keywords are sending to your site based on organic search.
Understand What Changes Performance with Annotations
Annotations allow you to make notes so those reviewing the data can look for trends. For example, a peak might be related to a campaign you ran, while a dip might be related to the end of a campaign. It might be changes to content, missed blog posts, failure to include keywords, or changing keyword strategies. By adding these notes, analysts can discount irrelevant dips and rises, and find significant changes that impact your SEO efforts.
Segment Your Audience to Improve Conversions
Advanced segments in Analytics allow you to create parameters to target isolated groups and improve conversions. When you review analytics using segments you can look for specific actions taken. For example, to determine if your video posts work, you can see what actions visitors take such as watching an instructional video on adding windshield wiper fluid to a car. You can also look for actions such as whether they completed your scheduling form and what path they took to get there. This tells you what pages are contributing to conversions, as well as how well your navigation works.
As you can see, knowledge is power! The more you understand about your business, the easier it is to make smart marketing decisions; especially with a team like us working with you.