It’s no secret that videos have become more and more popular and effective when it comes to online marketing. No matter what kind of device you’re using or which platform you’re on, there is always a multitude of videos to see which gives you a golden opportunity to market your German auto repair shop. Just like with blog posts and web pages, you can optimize your video to be indexed and ranked in search engine results for relevant keyword searches. There are several optimization strategies that will give your German auto shop videos a better chance of ranking higher, which include:
Choosing the Correct Video Hosting Platform
If you want to optimize your videos for effective video SEO, it makes sense to be on the right platform. Naturally, there are many different platforms to choose from these days and YouTube, Vimeo, Facebook, Wistia and Brightcove are among the most popular for optimizing videos that will help get your German auto repair shop get found in search engine results.
Inserting a Transcript
Inserting transcripts in your video will make them more accessible to larger audiences, and they might make them more scrapable by search bots because there is added text on the page. Having that text acts like page copy and will be more indexable than just video alone.
Use Engaging Thumbnails
When your video is indexed, a searcher will be able to see the video thumbnail means it plays an important role in whether the video gets clicked on or not. If you consider the thumbnail like you would a book cover or home page of the website, you can create it accordingly to boost clickthrough rates and improve your video SEO.
Meta Titles and Descriptions
Blog posts and web pages require effective meta titles and meta descriptions to help with search engine ranking, and your videos are no different. By spending some time creating engaging video titles and descriptions, using appropriate keywords, you’ll be well on your way to greater visibility in search results, which will only be good news for your German auto repair shop marketing.
Make the Video the Main Focus of the Page
If your goal is to have your video rank in search engine results, it only makes sense to make it the main focus of the page. Placing your video below the fold so people have to scroll until they finally find it is not an effective strategy. Do yourself a favor and make finding the video as easy as possible so no one has to go out of their way to find what you want to show them.
Don’t Only Rely on SEO
If you follow these tips, your video SEO will improve and you will get more views and potentially more business for your German auto repair shop. However, it’s important to remember that SEO takes time and Google always seems to be changing its algorithms. That’s why it’s a good idea to mix things up and use multiple different tactics. One strategy is to invest in paid advertising but that will bring more eyes to your videos and result in more clicks, boosting your business in the process.
Want to boost your video SEO? German Repair Shop Marketing is here to help.