Social media marketing is the most affordable and direct route to creating brand awareness. Because it can be so effective, it is something you want to add to your digital marketing strategy as soon as possible. Here are the top reasons your German auto shop should invest in social media marketing.
Introduce Your Brand to the Right Customers
Because social media marketing is so targeted it is the best way to connect with your ideal customer. Someone scrolling through their Instagram posts will come across your brand and be more likely to want to learn more about German cars and what you have to offer.
Build Customer Loyalty
Your shop is the type of business that does well when you can generate repeat customers. Customer loyalty, therefore, is very important to your success. When you use social media marketing you can help build loyalty by engaging customers who will want to follow your brand. When you share relevant information that helps them care for their vehicle, you can build trust.
Gain New Customers
Right now your ideal customers might not know you exist. Using social media marketing gets you in front of the customers who need your services. Auto repair and maintenance are important to German car owners who want their vehicles to last and be safe to drive. Your content and marketing on the right social channels will show your ideal customers you are there to help. As a result, you can establish a firmer hold in the market to gain new leads and see more conversions.
Put a Face to the Brand
There is a huge trust factor when it comes to auto repairs. As a German auto repair shop, you offer specific expertise you need to establish to gain more customers. Social media marketing puts a face to your brand providing that human element that helps build trust. Drivers want to know the person repairing their vehicle is knowledgeable and trustworthy and social media is one of the best ways to help connect with your customers in a more meaningful way.
Learn More About Customer Need
The buzzword is social listening, but the bottom line is it is understanding customer needs. Social media provides the opportunity to engage with customers to learn more about them. If your marketing is done well, you can generate more reviews and comments to see how customers perceive your business. What is lacking? What are you doing well? What else can you do to make people happier?
You can also learn more about your content and what works well to help drive your future posts and ads. You’ll see where you are hitting the mark to generate more bookings, and where people fail to respond. Shares, new followers, comments and reviews offer the clues you need to understand customer needs and improve your marketing efforts.
Improved Customer Support
When you can engage customers on social media you have an opportunity to make things right, thank customers for their loyalty, or get in on the conversation. It is an ongoing opportunity to engage with your customers and followers, answer questions and address complaints. The more responsive you remain, the more easily you demonstrate your ability to add value. It is also an excellent sales tool where you can open a line of communication and drum up more business. A comment about something a customer noticed about their vehicle could be the opportunity to make a recommendation to help.
Generate Inbound Traffic and Improve ROI
You can see improved ROI for your marketing dollars by generating more inbound traffic. Instead of depending strictly on your SEO efforts and website, you have a new channel to help improve inbound traffic and leads. You no longer need to depend on keywords but have the benefit of expanding your presence through the most effective social channels.
This in turn drives traffic to your site increasing your chances of gaining more customers. You create an ongoing drumbeat speaking to your expertise, engaging with customers, and providing easier ways for customers to find you. This in turn reduces your marketing costs because you haven’t put all your eggs in one basket.
Once your social media marketing begins, you actually also boost your SEO. You now have a larger presence online because you are supporting your content with social media. Your social channels provide another place to link to your content, and vice versa. You create a cohesive online marketing strategy with each channel working together to help boost SEO and generate more inbound traffic. This in turn grows your customer base.
Start working on your business’s social media marketing strategy today with the help of our experts.