German brand cars are unique and require a specific set of parts and tools to properly maintain. This makes it important for German auto repair businesses to stand out among the various auto shops in town. As a long-time SEO company, Outreach Digital Marketing may not know cars, but we understand what it takes to put your business on the map above competitors. One of the tools you can use to improve brand awareness and traffic to your website is Google my Business.
Throughout this blog, you’ll learn more about the art of online marketing and why German auto service centers should invest time into Google My Business.
What is Google My Business?
Google My Business is a free business tool designed and maintained by Google. It provides a listing of local brands to residents of your community searching for a business like yours. If you’ve ever searched for a service or product on Google, you may have noticed a listing of three businesses that appear before other results on the SERP (search engine result page). These three listings are part of Google my Business.
Each business is identified by name, hours of operation, contact information, reviews and ratings, and an image. They’re also placed on the map above the three listings in relation to your location. This helps local German vehicle owners find your shop, rather than taking their vehicle elsewhere for servicing.
German Auto Repair vs. General Auto Repair
The auto repair industry is massive. Even in small towns, it’s easy to find a garage to fix your vehicle. In fact, most general auto shops will take a variety of vehicles into their repair bays, including German-made cars. The problem with this is that general auto repair centers aren’t always equipped with the right tools or parts to fix specialty vehicles. This leaves customers waiting on extended order times, receiving aftermarket parts, and generally getting less knowledgeable service than if they found a German auto service.
To put yourself on the Google map, simply register with Google My Business. This helps customers locate you among the sea of local and neighboring auto shops. Be sure to include as much information as possible. Your address, phone number, website, e-mail address, hours of operations, and a logo or photo of the shop.
Improving Your Rank in Google My Business
It isn’t enough to simply list your business with Google and hope for the best. Especially if there’s more than one German auto service in town. Something we always share with our clients as an SEO company is that search engine optimization doesn’t end with standard search results. It encompasses everything Google shows internet users, Google My Business included.
A big part of online marketing is ensuring your business is visible online. The world wide web has become an oversaturated market of global businesses crisscrossing the map. To increase your chances of being seen, you must rank higher than other German auto repair shops in your locale. Some of the ways to improve your Google My Business rank include:
- Customer engagement through reviews and ratings
- More backlinks to your site
- Detailed meta descriptions
- Increasing the amount of information available on your Google My Business page
- Use keywords in your business name and website
Following these steps will ensure that your business is more visible. If you search for local German auto repair and find your company below the top three listings, consider seeking outside assistance to get things moving.
Get Help from Online Marketing Professionals
Professional online marketing companies understand Google’s complex algorithms better than most. At Outreach Digital Marketing we pride ourselves on staying on top of the latest SEO trends and tips. Knowing what our clients need to do to succeed is our job, and we’re good at what we do. For German auto repair shops trying to make their mark in a dynamic but competitive industry, getting to know Google My Business could make a huge difference to your brand.
Working with a professional SEO business can help you get started with Google My Business. From the information you should use in your profile, to the steps you should take to improve rank, we’re here every step of the way. Working one on one with an online marketing team will give you the skills necessary to move forward with SEO and online marketing on your own. In the future, you may not need any outside help at all.
Get a complete overview of your Local SEO performance in minutes by calling Outreach Digital Marketing today.