What Is Local SEO And What Is Its Importance to Your German Auto Shop?
What Is Local SEO And What Is Its Importance to Your German Auto Shop?by David Gersh, 21 November 19
German auto repair shops play a significant role in the lives of those who drive vehicles by Audi, Porsche, BMW, Mercedes, Volkswagen and more. These magnificent vehicles require specific parts and tools which not every garage offers. When these drivers can’t find a German auto service, they must roll the dice on a general auto shop and hope for the best. This often leads to aftermarket parts and expensive garage bills.
The automotive industry seems to be exploding right now. With garages all over big and small cities across North America. Unfortunately, this boom in car repair has made it difficult for locals to find the right mechanic for their vehicle brand. For German car owners especially, finding the right shop is tricky. This is where local SEO comes into the picture.
At Outreach Digital Marketing, we specialize in online marketing and local search. We know how much work goes into making a brand visible online. Using local SEO tactics, you can vastly improve your customer’s ability to find you. Here’s what you need to know about local SEO.
What is Local Search and Local SEO?
When you perform a search on Google for a business, you’ll see a map and three local business listings appear first. This is the power of local search. Google is considering where you are and the service you require and showing you the top three results in your area. If Google doesn’t know where you are, you’ll receive a broader spectrum of national or global resources.
Local search is exactly what it sounds like. Searches for products, services, and businesses in or around your neighborhood. To maximize the potential of local search, use keywords specific to your town and industry. For example, if someone in Westlake Village, California is searching for an Audi repair shop and they type, “Audi repair”, they’ll see a plethora of Germain auto service options. If they type, “Audi repair Westlake Village”, they’ll receive results focused on German repair shops in Westlake Village.
Using local keywords in your website, social media content, blogs, and meta descriptions will help customers find you when they perform a local search.
How Local SEO Will Improve Sales for Your German Auto Repair Shop
Believe it or not, local SEO won’t just help internet users find you online, it will also increase foot traffic and revenue. In fact, research shows that of local searches made by consumers, 72% result in a visit to a business within 5 miles. The same research suggests that of mobile searches made online, 78% will encourage an in-person sale. This is a big deal for German auto repair shops trying to remain on the radar of local consumers.
Local search functions on a multifaceted system designed by Google. Websites that align with Google’s algorithms receive priority placement. We mentioned above that when you perform a local search, three links appear above the other search results. There’s an option to see more, but the average internet user won’t ever read past those top three. This means it’s important for your German auto repair shop to make those top three listings. How do you do this? Through local SEO.
Search engine optimization is the practice of improving your rank in a google results page by following Google-friendly online marketing guidelines. Some of these include:
- Using proper keyword placement (specifically local keywords for local SEO)
- Engaging with customers to receive more local reviews and ratings
- Posting content which relates to your location and industry
- Registering with local business listings like Google my Business and Yelp
Remember, in the broad global market that is the internet, local search is what sets you apart from thousands of other German auto services around the globe. Being the best in your community enhances your chances of growth as a business. It doesn’t matter if you rank higher than a German auto repair garage in Saskatchewan, Canada, as long as you rank highest where you live.
Finding the Right Local SEO Experts for Your German Auto Service
Now that you know what a difference local search can make for your business, it’s time to discuss enlisting the help of some experts. Online marketing professionals understand all the intricate details behind Google’s many algorithm changes. At Outreach Digital Marketing, we’ve been providing online marketing assistance to the European and German car industry since 2011. We can help you get started and give you the tools and information you need to succeed on your own in the future.
For success in the German auto service industry, you need to outshine the competition. Get a complete overview of your Local SEO performance in minutes by contacting Outreach Digital Marketing today.
Online marketing maven and forever student who is constantly consuming marketing related materials. When not living, eating, & breathing marketing I am getting worked at Crossfit or playing my guitar.